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Jiyoung Hwang

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2024 Kiehl's Holiday

2024 Kiehl’s Holiday 360 Campaign Assets

Creative Direction, Art Direction

Collaborator: Public Officials

Stop Motion Video: Richard Pierce

Product stills: Aurélie Graillot

2025 Get Skin Smart with Kiehl's

Creative Direction, Art Direction

Videographer: Pavel Krikunov

Photographer: Tom Corbet

Ginger Leaf & Hibiscus Firming Mask 2018

Kiehl’s Ginger Leaf & Hibiscus Firming Mask 360˚ campaign.

Art Direction: Jiyoung Hwang

Photography: Richard Pierce

Luxury Beauty Store Holiday Campaign 2019

Creative Direction: Jiyoung Hwang

Art Direction: Jiyoung Hwang

Photographer: Aurélie Graillot

L'Oreal Luxury Beauty Store Spring Summer campaign 2017

Creative Direction: Jiyoung Hwang

Art direction: Jiyoung Hwang

Photography: Sam Kaplan

L'Oreal Luxury Beauty Store Fall & Winter Campaign 2019

Creative Direction: Jiyoung Hwang

Art Direction: Jiyoung Hwang

Photography: Aurelie Graillot

Centella Franchise 2019

Kiehl’s new Centella line which protects and repairs sensitive skin.

Art Direction: Jiyoung Hwang

Photography: Richard Pierce

Stylist: Ann Dixon

Powerful-Strengh Line-Reducing Concentrate campaign 2019

Kihel’s relaunching campaign for Powerful-Strength Line-Reducing Concentrate.

Art Direction: Jiyoung Hwang

Video Direction: Jiyoung Hwang

photographer: Daniel Lindh

Film Director: Laura Wing-Kamoosi

DP: Jim Kamoosi

Stylist: Sarah Waxman

Year of the Horse 2014

Lunar New Year campaign design for Kiehl’s

Art direction: Jiyoung Hwang

Illustration: Jiyoung Hwang

Clearly Corrective™ Dark Spot Solution 2019

Art Direction: Jiyoung Hwang

Video Direction: Jiyoung Hwang

Rendering & Animation: Print 2 Print

Kiehl's Youth Dose Eye Treatment 2018

Art Direction: Jiyoung Hwang

Video Direction: Jiyoung Hwang

Photography: Kevin Cremens

Animation: PLUS

L'Oreal Luxury Beauty Store Lunar New Year campaign 2018

Creative Direction: Jiyoung Hwang

Art Direction: Jiyoung Hwang

Photograhy: Sam Kaplan

Ban Bang 2013

Gun Control poster design

Creative Direction: Jiyoung Hwang

Art Direction: Jiyoung Hwang

Designer: Jiyoung Hwang

Kiehl's Masks Campaign 2017

Art Direction: Jiyoung Hwang

Design: Jiyoung Hwang

Photography: Sam Kaplan

Kiehl's Avocado Mask Campaign 2019

Art Direction: Jiyoung Hwang

Photographer: Kevin Cremens

Video Direction: Jiyoung Hwang

Animation: Print 2 Print

Kiehl's Multi-Mask 2018

Art Direction: Jiyoung Hwang

Design: Jiyoung Hwang

Video Direction: Jiyoung Hwang

Animation: PLUS

L'Oreal Luxury Beauty Store Spring Summer Campaign 2017

Creative Direction: Jiyoung Hwang

Art Direction: Jiyoung Hwang

Photography: Sam Kaplan

2024 Kiehl's Holiday

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Screenshot 2025-01-25 at 11.22.23 AM.png

2025 Get Skin Smart with Kiehl's

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Screenshot+2025-01-25+at+9.16.01%E2%80%AFPM.jpg

Ginger Leaf & Hibiscus Firming Mask 2018

— view —

Luxury Beauty Store Holiday Campaign 2019

— view —

L'Oreal Luxury Beauty Store Spring Summer campaign 2017

— view —

L'Oreal Luxury Beauty Store Fall & Winter Campaign 2019

— view —

Centella Franchise 2019

— view —

Powerful-Strengh Line-Reducing Concentrate campaign 2019

— view —

Year of the Horse 2014

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Clearly Corrective™ Dark Spot Solution 2019

— view —

Kiehl's Youth Dose Eye Treatment 2018

— view —

L'Oreal Luxury Beauty Store Lunar New Year campaign 2018

— view —

Ban Bang 2013

— view —

Kiehl's Masks Campaign 2017

— view —

Kiehl's Avocado Mask Campaign 2019

— view —

Kiehl's Multi-Mask 2018

— view —

L'Oreal Luxury Beauty Store Spring Summer Campaign 2017

— view —

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